Launch News: VERA BRADLEY Launches Resale with RaaS

Circularity has more to celebrate today! We are proud to announce that thredUP has just expanded our partnership with beloved brand Vera Bradley to launch a resale shop: Vera Bradley Forever Favorites. Vera Bradley and thredUP’s RaaS have been working together since 2021 when the brand debuted its first-ever Clean Out Program. We are thrilled to support Vera Bradley as they close the loop on circularity by enabling customers to easily shop gently used Vera Bradley favorites from the brand’s own e-commerce site. Vera Bradley’s colorful patterns and paisley prints appeal to consumers across all generations. With thousands of secondhand items available, their signature quilted totes and cozy loungewear is now accessible to both loyal fans and newbies looking to make their very first Vera Bradley purchase. In the few weeks since launch, the shop has attracted hundreds of customers eager to snag a coveted bag and participate in the circular economy.

For Vera Bradley, launching a resale shop is an extension of the brand’s ongoing commitment to sustainability—from designing for durability, to offering a line of products made of recycled plastic bottles. We couldn’t be more excited to deepen our partnership with a brand committed to making the world a brighter (and more colorful!) place.

Explore VERA BRADLEY FOREVER FAVORITES today.

Interested in joining brands like Vera Bradley, Tommy Hilfiger and OAK + FORT to work towards a more environmentally conscious future of fashion? Get in touch!