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It’s Time to Prioritize Resale
Launch a resale shop in 30 days. We handle the hard stuff, you profit on day one.
Enlist a global leader in recommerce to deliver scalable experiences.
10+ years of resale expertise
Launch your resale experience quickly and easily with our CTO-proof platform.
Turn-key solutions that fit your needs
Drive revenue, increase engagement, and acquire new customers.
Sustainable meets profitable
Meet the Most Powerful Operating System in the Circular Economy
Our innovative proprietary software, systems, and processes enable us to keep costs low and increase storage capacity in three strategically placed warehouses across the US.
Powerful Technology & Software
Proprietary Data
Patented World-Class Infrastructure
We invented a real-time database to identify, categorize, and value each secondhand clothing item that we receive to determine the best optimal listing price.
Over a decade of resale experience has allowed us to expand our proprietary data set with over 100 million unique items, across 35,000 brands, and 100 categories. This robust data can be shared with our clients to optimize economic decisions and increase customer lifetime value.
Recommerce is a Step Forward for Fashion and the Planet
Learn why doing good is good for business and the future of fashion.
“Sustainability is integral to our success and it’s as important as ever to our customers. This collaboration [with thredUP] not only helps reduce textile waste, but also offers them a convenient way to do good, something we know they’re eager to do.”
If I’m a fashion brand right now and see that the resale clothing market is growing at a rate that’s 21 times faster than the overall fashion industry, I’d be thinking to myself, “How do I get a piece of this?”
As the resale revolution continues to gain momentum, participating in re-commerce is not only good for our planet, but good for business. We’re thrilled to partner with thredUP in offering an innovative way to shop for the closet of the future.”
Ready to get into resale?
Inspiring a new generation of consumers to think secondhand first.
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thredUP Resale-as-a-Service 969 Broadway, Suite 200 Oakland, CA 94607
RAAS@thredUP.com
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How It Works
RESALE-AS-A-SERVICE
Honorable Mention in Fast Company’s World Changing Ideas Awards 2021
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We Power Resale for Retail’s Best
We Handle the Hard Work of Recommerce
Over a decade of resale experience has allowed us to expand our proprietary data set with over 125 million unique items, across 35,000 brands, and 100 categories, powering efficient customer acquisition and engagement.
We invented a real-time database to identify, categorize, and value each secondhand clothing item that we receive to determine the optimal listing price.
Industry-Leading Technology & Software
– Fran Horowitz, CEO of Abercrombie and Fitch
– Mark Breitbard, President, Gap Inc. Specialty Brands
The Recommerce 100
In The News
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recommerce 100
Finalist in Fast Company’s World Changing Ideas Awards 2021
Get World-Class Resale Solutions
Grow your business and increase customer loyalty with a formula backed by 10+ years of expertise.
Takeback Program
Monetize your customers’ closets using our Takeback Kits, where they can turn their gently used clothing into credit to shop with your brand.
360 Resale Experience
Allow your customers to both clean out their closets and shop secondhand with a custom in-store resale shop or online resale platform.
learn more
It starts with someone using our Takeback Kit to send their items to one of our distribution centers.
Every item goes through a 12-point inspection to ensure it’s fit for resale. Rejected items are diverted for reuse or recycling.
Our proprietary algorithm, honed over a decade of clothing processing and selling, decides whether to list or reject the item.
Go Behind-the-Scenes
RaaS gives you access to thredUP’s proprietary data and patented world-class infrastructure to better service and accelerate your brand’s growth.
Those same algorithms also help us identify likely buyers when the item is listed for resale.
Watch the Video
Clean Out Kit
Quality Inspection
Itemization
Price Analysis
Listing
Storage
Fulfillment
Our technology-driven storage and fulfillment make a highly complex process simple.
The item is quickly purchased by a buyer and gets one final quality check before it’s shipped out to its new owner.
thredUP has 5 strategically located distributed centers across the country that hold millions of gently used garments.
Resale Provides a More Sustainable Future
Shopping secondhand displaces the need for new clothing production and diverts items from landfills. Every time you shop used instead of new, you reduce carbon emissions by 82%.*
Your brand controls the narrative. thredUP develops a resale experience that seamlessly fits within your current omnichannel strategy.
Monetize your customers’ closets using our Takeback Kits, supplying endless secondhand product to your resale shop.
Unlock additional supply from thredUP's warehouses (millions of unique items!), plus resell your customers' returns.
thredUP's patented operations technology ensures a hassle-free process throughout the entire resale experience.
thredUP fulfills orders in your custom brand packaging and manages all customer communications and inquiries throughout the process.
Obtain key actionable insights to adapt to your customers' needs. Access data on Takeback Kit performance specific to your brand.
Customers can order a digital label to mail their secondhand clothing (from any brand!) to thredUP.
We use over a decade of patented technology to quickly inspect each item for quality assurance and scan for optimal pricing and itemization.
In exchange for their listed items, customers receive credit to shop with your brand. Incentivize loyalty by adding a 15-20% payout bonus!
see the steps
*Green Story Inc.
It starts with someone using a Clean Out Kit to send their items to one of our distribution centers.
Machine-learning algorithms perform an analysis to determine the optimal listing price.
thredUP has strategically located distributed centers across the country that hold millions of gently used garments.
Our Clients arE making a difference
We do the work. You own the narrative.
We believe empowering our clients' success and doing good for the planet should be synonymous.
Resale is changing the way we shop and consume.
is the total number of Takeback Kits requested from our RaaS clients.
2.19M
pounds of CO2e has been displaced by circulating clothing for resale through our clients.
24.8M
listed items recirculated through our RaaS program and diverted from landfills.
1.73M
Madewell
We’re proud to participate in Madewell’s Do Well initiative by powering their Resale 360 Shop. Madewell Forever is stocked with high-quality secondhand products from customers who send in preloved clothes to earn brand credit (plus bonus credit for jeans) via their Clean Out Program. Fresh supply is also unlocked daily through thredUP’s inventory, providing customers with a wide selection of sizes and styles.
Through its partnership with thredUP and insights uncovered by the ROSI methodology, Reformation was able to identify opportunities to increase profit and attract new customers, with relatively low up-front investments.”
“The Business Case for Circularity at Reformation," NYU Stern
We’ve piloted this program that will allow us to tap into their inventory as well as their expertise around logistics, but the experience on the site will feel native to Madewell.”
Liz Hershfield, Madewell, SVP and Head of Sustainability
Powering the Future of Secondhand
Resale-as-a-Service
see the shop
Cuyana
As one of the fashion industry’s leading Gen Z retailers, PacSun is committed to digital innovation. When they set out to incorporate sustainable fashion into their brand experience, thredUP’s scalable resale platform fit the bill. The result? Pre-Loved Pac, a three-prong approach to circular fashion, offering a Clean Out Program, Cash-Out incentives, and a Resale Shop.
see the SHOP
see the program
Reformation
Reformation uses Resale-as-a-Service as a way to incentivize conscious consumers to turn their secondhand clothing into brand credit with our Takeback Kit. Together, we are preventing items from filling landfills and finding solutions to do better for our planet.
see the PROGRAm
By leveraging thredUP's proprietary technology, we were able to get our resale program up and running quickly, bringing value to our customers while also reducing our carbon footprint.”
– Mimi Ruiz, Vice President of eCommerce at PacSun
PacSun
Reformation uses Resale-as-a-Service as a way to incentivize conscious consumers to turn their secondhand clothing into brand credit with our Clean Out Program. Together, we are preventing items from filling landfills and finding solutions to do better for our planet.
see thE SHOP
raas powers resale for people and the planet
Returning just one clothing item back into the circular economy extends its life by an average of 2.2 years and reduces its carbon, waste, and water footprints by 82%.
see client list
Top 4 Reasons to Participate in Resale
projected market size of the resale industry.
$77B
of retail execs say resale will be an important part of their business within 5 years.
42%
Growth
See the facts
2
items in customers’ closets will be secondhand by 2030.
3
1 in 5
Competition
of younger consumers have shopped secondhand items in the past 12 months.
4
40%
Engagement
of a clothing item’s CO2e impact can be reduced.
5
82%
Sustainability
Sources: (1) GlobalData Fashion Retailer Survey (2) GlobalData 2021 Market Sizing and Growth Estimates (3) GlobalData Market Sizing and Growth Estimates (4) GlobalData Consumer Survey (5) Green Story Inc.
1
Resale is an untapped growth channel for brands and retailers.
download the FULL RESALE REPORT
RAAS in the news
Leading brands and retailers increase circularity impact with modern resale programs.
Buzzy press headlines lead to positive brand exposure for our RaaS clients.
Fabletics Introduces Resale Program Powered by thredUP’s Resale-as-a-Service
july 26, 2021
Read More
Madewell Launches “Madewell Forever,” an Innovative Digital Resale Platform Powered by thredUP’s Resale-as-a-Service
JULY 20, 2021
LG and thredUP Partner to Extend the Life of Clothes, Marking Expansion of thredUP’s Resale-as-a-Service
JULY 15, 2021
FARFETCH Launches Donate Service in US, Powered by New White Label Offering from thredUP’s Resale-as-a-Service
JUNE 30, 2021
thredUP will Power Resale for Vera Bradley, Serving the Surge of Consumers Who Plan to Refresh Their Closets
may 11, 2021
thredUP Expands Circular RAAS Platform with New Retail Partners
april 22, 2020
The Rise of thredUP: What Its Retail Partnerships Mean For the Future of Fashion
the zoe report
august 19, 2021
The Checkout event recap: the resale revolution
morning brew
july 23, 2021
Farfetch Partners With thredUP on US Resale Service
business of fashion
july 1, 2021
thredUP Inks First Resale Partnership Outside of Fashion
sourcing journal
july 15, 2021
Madewell now sells ‘preloved’ jeans — here’s how you can buy a pair
cnn
august 10, 2021
Madewell Launches Second-Hand Denim Shopping Platform With thredUP
marie claire
july 20, 2021
Is it time for mainstream retail to go all-in on the resale market?
retailwire
june 23, 2021
Fabletics is getting into resale
glossy
Resale Got A Pandemic Boost — And It’s Not Slowing Down
refinery29
June 23, 2021
EXCLUSIVE: Abercrombie & Fitch Enters Resale Market With thredUP
wwd
april 22, 2021
Fashion Resale Site thredUP In Deal To Power Resale For Vera Bradley
forbes
May 11, 2021
thredUP, now public, wants to solve resale tech for fashion brands
vogue business
March 26, 2021
Introducing the Recommerce 100
november 4, 2021
Pacsun Launches “Pre-Loved Pac,” a 360-Resale Platform Enabled by thredUP’s Resale-as-a-ServiceⓇ
october 5, 2021
Crocs, ThredUp partner on resale program
CHAIN STOREAGE
NOVEMBER 4, 2021
Madewell, ThredUP Test Secondhand Store in Brooklyn
wsj
september 23, 2021
ThredUp Brings Resale-as-a-Service to Michael Stars
september 16, 2021
thredUP Investing 70 Million in New DC That Will Store 10 Million Items
SEPTEMBER 21, 2021
Sustainability and New Revenue Streams Are Driving Brands to Online Resale Marketplaces
adweek
september 20, 2021
Adidas partners with ThredUp on resale program
retail brew
october 8, 2021
Crocs and thredUP Launch Clean Out Program, Giving Preloved Items a Second Life
Adidas Launches 'Choose to Give Back’, A Resale Program Enabled by thredUP
thredUP and Madewell Launch A First of Its Kind Circular Shopping Experience
septemer 23, 2021
Michael Stars Sets Out to Extend the Life of Clothes with New Apparel Clean Out Enabled by thredUP’s Resale-as-a-Service
september 15, 2021
CHAIN STORE AGE
Bernardo launches resale programme with ThredUp
fashion united
April 19, 2022
Pacsun launches resale program with ThredUP
april 5, 2022
Ready to learn more?
In our monthly comprehensive review of branded recommerce, we take a look at which brands and retailers launched resale programs and the potential impact on the planet.
THE RECOMMERCE 100
YOY RESALE SHOP GROWTH
280%
TOTAL RESALE SHOP LISTINGS
93k
BRANDS WITH RESALE SHOPS
85
Methodology
The Recommerce 100 is compiled from publicly available information to identify fashion brands selling their own brand’s pre-owned products online to US shoppers. Only resale listings that are available from a brand’s e-commerce site are counted towards that brand. Listing count includes listings managed by the brand, as well as listings by independent sellers (commonly referred to as peer-to-peer selling). A count of listings was completed between May 25 and May 31, 2022. Listing count either reflects 1) the stated number of total results commonly found at the top of the first product listing page, or 2) if results are not featured on the product listing page, a manual count of all listings. Listing count is intended to be directionally representative of the size of a brand’s resale shop at a given time. There is no guarantee that our listing count is exact given the dynamic nature of e-commerce listings, sales, returns, as well as site and user experience factors. Listing counts do not include listings on third-party marketplaces (examples include thredup.com, therealreal.com, poshmark.com). thredUP Resale-as-a-Service™ clients are counted among the brands and retailers with Resale Shops or Take back-only programs (e.g. Madewell, PacSun, Michael Stars and Nation LTD). We’ve found 85 resale shops to date, but aspire to reach 100 as we update monthly—check back soon! Resale shop launch year and the presence of a branded take back program are compiled based on publicly available information from sources including statements on brand websites, media coverage, brand social media posts or inquiries to brands’ customer service. Estimated resale shop penetration is modeled using publicly available information on brand annual revenue, listing counts (see above listing count methodology) and a survey of listing prices. *Change versus resale shops identified and listings counted as of April 2022. Published May 2022
Disclaimer
The Recommerce 100 contains estimates, based on publicly available information as of the published date of data collection expressed in the Methodology, and therefore involves a number of assumptions and limitations. thredUP has not independently verified the publicly available information and cannot guarantee accuracy or completeness of the information. Resale shop listings, resale shop launch year, estimated resale sales value (as a percent of brands’ total publicly stated revenue), and the presence of an evergreen clothing take back program (for recycling, donation, or resale) are therefore subject to a high degree of uncertainty, especially as resale is a new and rapidly changing segment. These and other factors could cause actual numbers to differ materially from those expressed. We do not guarantee that the Recommerce 100 includes every fashion brand selling its own pre-owned products online to US shoppers. Except as required by law, thredUP assumes no obligation to update any report after the published date of data collection. thredUP intends to publish the Recommerce 100 on a monthly basis.
download the recommerce 100
Brands Are Barely Scratching the Surface of Recommerce’s Potential Impact
The top brands’ current resale penetration reveals there’s more work to be done.
If all 93K resale shop listings in the Recommerce 100 sold, it would be the equivalent of
trees planted
homes powered annually
260
19K
40
estimated total revenue
$5.1M
additional brands with Take Back-only Programs
See the list
Source: Green Story Inc.
Brands’ Adoption of Resale is Accelerating
Circular Fashion News & Resources
Recommerce 100
